Shotgun shells come in a staggering variety, and you’ll need to break it down for your customers.

Tactical refinements have ushered in a new era for the reliable lever action.

America’s gun owners have become a more diverse group, regardless of the rhetoric.

As sighting systems get more complex, Skinner is catering to those who want simple, rugged and effective sights.

Mossberg’s new Patriot LR Tactical bolt-action rifle provides comfort, durability and accuracy at a value price.

The right focus on customer service can do more for your business than low prices.

New ammo offerings highlight innovation in the self-defense market.

Recommending the perfect caliber requires consideration of a few key factors.

Trijicon continues to provide state-of-the-art military optics and cutting-edge sporting optics

Help your customers get the most out of their new gun with a holster that supports their objectives.