Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.

If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.

These simple rules will help you get your Facebook business page posts in front of more people.

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.