Marlin’s new Dark Series rifles combine classic action with modern tactical features.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

The Walther PPQ sub-compact pistol has a wide array of features that should attract the attention of the most discriminating shooter.

With new shooter sales driving today’s market, retail operations have to change their look and feel to bring those customers in.

Lifestyle and hunting crossover clothing categories have a good deal of consumer appeal, and you may want to consider stocking some of these garments.