When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

In the author's opinion, the 300 PRC will stand for some time as a two- or three-box shelf space limit unless additional manufacturers decide to add it to production.

In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

Firearm sales boomed in April 2020 as mandatory checks via the National Instant Check System hit a record number for the month in the NICS's 20-year history.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Apollo Custom Inc. is establishing itself as one of the East Coast’s premier high-volume Cerakote application and laser engraving facilities.

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.

In the latest shooting sports news, ASP and Creedmoor Sports have new personnel in top management positions.