Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

National Shooting Sports Month is coming up in August. Is your shop ready to participate?

Precision set-ups are claiming more market share, and you should use them to make more sales.

The new G3c 9mm compact pistol from Taurus is a marriage between the innovation and performance established by the full-sized G3 9mm polymer-frame, striker-fired pistol introduced last year and the go-to dependability and value of the popular G2 series compact Taurus 9mm handgun.

These simple rules will help you get your Facebook business page posts in front of more people.

Sig Sauer Academy has added Rifle Mechanics to its course schedule taught at its facility in New Hampshire.

Treestands and accessories can help you expand the hunting side of your business.

Capitalize on the resurgence of revolvers in the concealed-carry market.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

ATA’s Wendy Lang explains recent updates to the Paycheck Protection Program Flexibility Act.