Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

The new Blackhawk Taser 7 holster helps officers from confusing their gear in stressful situations.

European American Armory Corporation, importers of select and affordable handguns, rifles and shotguns, has added to its growing Churchill line of EAA designed and Akkar produced shotguns.

For predator hunters who like to work the graveyard shift, the Foxpro Gunfire Kit is a great tool for turning night into day.

To boost your business and the archery industry, it’s time to recruit from new groups of people.

In the latest shooting sports news, Walther has secured a contract to supply its PPQ 9mm pistols to the Lorain County Sheriff's Department, and Brent Wouters is the new president and CEO for Bangers.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

The Ninth Circuit Court of Appeals has ruled that the State of California's ban on possession of magazines that hold more than 10 rounds is a violation of the Second Amendment.