Just in time for the holidays, Beretta has opened pop-up retail locations in three major cities to expand its shopping experience. Is this a glimpse of the future?

Sig Sauer is expanding manufacturing facilities in New Hampshire with a larger footprint in Rochester, where it will move its Dover operations.

In the latest shooting sports news, Benchmade Knives has named Jon deAsis CEO and Riton Optics are now available at the U.S. Marine Corps and U.S. Coast Guard Exchanges.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

The Kimber Rapide delivers equal measures of style and efficiency for the consummate handgunner.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

Sig Sauer eyes a revolution with optics-equipped X-Series pistols.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Introduce your customers to a once-ignored cartridge clan that’s now hailed by hunters.

In the latest shooting sports news, the U.S. Coast Guard has selected Glock pistols and Blackhawk has expanded its Serpa CQC Concealment holster line.