Mark your calendars for the ATA 2021 Online Show. It will take place virtually Jan. 11-15, 2021.

It may have been expected, but the news that 2021 SHOT Show is canceled still is jarring. Companies are amid plans to shift gears regarding new product announcements, virtual events and more.

SHOT Show 2021 is canceled due to the COVID-19 pandemic restrictions, according to the National Shooting Sports Foundation.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

Ruger's earnings for the 2020 third quarter were $1.39 per share based on net sales of $145.7 million, compared to net sales of $95 million and earnings of 27 cents per share in 2019.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

In the latest shooting sports news, Primary Arms has promoted Jasmine Johnson and Sellmark is supporting two charities.

Henry Repeating Arms is celebrating its founder's 200th birthday with a commemorative lever-action rifle featuring B.T. Henry's face.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Kimber has relocated its corporate headquarters to Troy, Alabama.