Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Safari Club International has canceled its 2021 Hunters' Convention in Las Vegas due to myriad issues related to travel, restrictions on event size and more caused by COVID-19.

The 2020 Caliber Awards finalists and Appreciation Award nominees have been selected by the National Association of Sporting Goods Wholesalers.

We asked three veteran retailers: How do you deal with disgruntled customers, and overcome their objections? Here’s what they had to say.

The new Form 4473 from the Bureau of Alcohol, Tobacco and Firearms contains substantial changes over the previous form. Use of this updated form becomes mandatory Nov. 1, 2020.

The nation’s leading hunting, fishing and habitat conservation organizations support the 30 by 30 Initiative, a plan to establish a goal of placing 30% of the planet’s land and water under protected status by 2030.

Survival gear that will appeal to your hunting, hiking and survivalist customers.

Don’t ignore the binocular market, or the education base you need to serve it.

The 2021 Archery Trade Association Show in Indianapolis is canceled due to the COVID-19 pandemic, with plans for a virtual show to take place instead.