Over-and-under shotguns come in a huge variety of price points and configurations. What should you be stocking?

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

After 170 years in Massachusetts, S&W has moved its headquarters to Tennessee and launched a new lever action.

The ER-22 pump-action rifle from Dickinson Arms is an excellent choice for backyard practice or hunting small critters.

Target Sports USA unveils innovative AMMO+ Business Membership program.

Suited for self defense and big-game hunting, Barrier Blind solid copper hollowpoint ammunition provides great penetration and expansion.

The number of crossbow hunters is increasing each year, and there’s no reason to think that trend won’t continue from coast to coast.

Air rifles are hotter than ever, and more capable than you might have realized.

Capitalize on demand for these highly customizable and accurate firearms.

Sound advice will make sales and help your customers keep their hearing.