The influx of Turkish-made shotguns brings value to your customers and meat to your margins.

What will happen in regard to gun control if Joe Biden becomes the 46th president of the United States? Larry Keane with the National Shooting Sports Foundation offers his observation.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

As technology and opportunity expand, so does the popularity of airgunning — a boon for predator hunters.

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

In the latest industry news, the Sig Sauer Tango6T riflescope has been selected by the U.S. Department of Defense, and AmmoReady has partnered with Orion Wholesale.

Predator hunters shoot long guns off a bench at the range to zero a scope and dial in ammo. Sell them a rest to use in the field, too.