Hunters can now take back the night in high definition with the Sightmark Wraith 2-16x28mm digital riflescope.

Impala Plus shotguns are a combination of time-honored craftsmanship and state-of-the-art CNC-machining technology.

The FlyWay30 is a lightweight and affordable clay target launcher with unmatched adaptability for backyard wing-shooting enthusiasts.

The Elite Tactical LMSS2 spotting scope features enhanced lens coatings and updated reticle options.

If your range is looking to engage new shotgunners, take a look at the NSSF’s First Shots Clay Target Program, which was created to promote the shooting sports.

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

CAA USA, designer, developer and distributor of modern tactical accessories and handgun conversion kits, has expanded its mini conversion kit (MCK) offerings to include Glock models 34/35/41.

The influx of Turkish-made shotguns brings value to your customers and meat to your margins.

What will happen in regard to gun control if Joe Biden becomes the 46th president of the United States? Larry Keane with the National Shooting Sports Foundation offers his observation.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.