Ballistic Advantage claims to offer a better barrel for less money. We dig deep in an interview with President Adam Wainio.

Refined, durable and well-appointed, Mossberg’s Reserve series over/under shotguns are loaded for performance at an affordable price.

Steady glassing with a binocular or spotting scope begins with a rock-solid tripod. Here are four brand new models from Vortex Optics.

Customers expect AR-level modularity on most of their guns now. Midwest Industries is making it a reality.

More and more women are walking through your doors. What do they expect when they're shopping for a gun or other items?

This powerful thermal riflescope evens the playing field for hunters who prefer to work the night shift.

There are a host of reasons why people hunt with blackpowder rifles that often coincide with how deep they're willing to dig into their cash reserves.

Check out this roundup of the year's hottest handguns.

Being careful about how you communicate with customers can make those interactions go a lot more smoothly.

GSM Outdoors adds to its extensive collection of outdoor brands with the acquisition of TruGlo, makers of popular sights and shooting accessories for compounds, crossbows and firearms.