Traditions NitroFire leads the charge for a new generation of muzzleloaders

A great choice for small-game and varmint hunting, pest control and target shooting.

Put new gun buyers on the right path for effective personal protection.

From variable power scopes to holographic sights, EOTECH earns the trust of the most demanding users.

Defensive and tactical ammunition is built to defend and protect.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

New scope delivers European-quality optics that excel in low-light situations.

As the SHOT Show starts to wind down on the second-to-last day, we found some more great products to check out, including a new handgun from Smith & Wesson.

The biggest show in the industry delivers countless new product releases.

Hopefully the sports show season will be in full swing during 2022. Here are a handful of ideas for making the most of your time in front of current and prospective customers.