Hunters are planning fall trips now. Be ready to help make their hunts better.

A clear, precise view without sacrificing comfort.

It might take a little extra time, but good instruction will protect your store and your customers.

Corrosion-resistant ammo for hunting the backcountry or the back 40.

Selling optics effectively requires an investment in knowledge and experience.

Savage is putting its own twist on the classic American-made bolt action.

Ultra-low-profile weapon light delivers 500 lumens.

U.S. LawShield provides education and legal support for lawful gun owners

Big-game hunters aren’t all cut from the same cloth, and it’s important to serve their varying needs effectively.

Futuristically styled revolver launches darts farther and faster.