The Rubicon Pro red-dot sight from Bering Optics is built to withstand the heavy recoil of shotguns and high-power rifles and pistols.

These hot new competition pistols provide an edge when the clock is ticking.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

The F16 Pro Series Shotgun from Blaser is competition ready right out of the box.

With the clock ticking on a Texas oryx hunt, persistence and quality equipment made the difference.

Old West-style revolvers are selling and they deserve a place in your store.

The all-new Lupo HPR rifle takes precision long-range shooting to new heights.

Offering gun cleaning classes keeps customers coming back for more.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.