Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.

American Tactical, a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is offering a special "Tax Day" Promo for select FX1911s.

Providing proper backpack fitting techniques for your customers will increase customer satisfaction, taking a load off your shoulders.

Here’s why more customers are flocking to the flat-shooting, long-range 6.5 Creedmoor as a perfect option for precision competition and big-game hunting.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

In the latest shooting sports industry news, Glock has signed legendary actor Chuck Norris to an endorsement agreement as its company spokesman.