Rent is typically a retailer’s second largest operating expense after labor. Smart strategies when negotiating a better lease can protect your bottom line.

The SMG-45 is the first pistol caliber carbine offered by LRWCI, and it’s shipping now.

There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.

For more than 100 years, the 1911 has been a rugged, reliable design. But despite its storied history, it’s important to have a detailed knowledge of the iconic pistol before talking to customers about what to buy.

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

The second generation Benjamin Fortitude PCP air rifle is packed with new features that demanding airgunners will appreciate.