It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

The second generation Benjamin Fortitude PCP air rifle is packed with new features that demanding airgunners will appreciate.

O.F. Mossberg & Sons, Inc., has appointed Douglas Bell as company President and Chief Operating Officer, effective immediately.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

New school meets old school at Mark's Outdoors near Birmingham.

Could China's economic boom give way to a culture of hunters looking to travel to America and its wild, public lands and private hunting ranches?

Technology is changing the way we hunt. You can use this to your advantage, but customers might need an introduction to some of the newer technologies.

Waterfowl hunting is big business. Are you cashing in?