Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.

Timney Triggers recently announced the addition of the Impact to its extensive line of premium aftermarket triggers.

The Rangetracker 1800 rangefinder from German Precision Optics features an HLDC display that provides up to 25 percent more light transmission.

The PELTOR Sport Tactical 500 Electronic Hearing Protector features technology that automatically adjusts to your environment and firearm.

Sturm, Ruger & Company has added the 8-round, Ruger Custom Shop Super GP100 Competition revolver chambered in 9mm Luger to its lineup.

Learn how to take a hands-off approach to messenger marketing with the aid of a chatbot.

Sig Sauer has released a limited number of its M17 handguns to the commercial market, complete with serial numbers along with the wear and tear of testing or field use.

Mission First Tactical is dedicated to producing durable, field-proven gear that shooters, hunters and others want. Its latest cool product is a 30-round Extreme Duty Window Magazine you'll love on the range, in the field or at home for self-defense.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

With a bolt-action rifle rumored to be in the works for more than a year, Sig Sauer has finally released its first production model: the Cross, designed for hunting and competition.