The NSSF, and firearms and ammunition industry, oppose state attorneys general effort to stop jobs-creating rules from going into effect.

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

If you want your store's sales signs stand out to customers, use the most vivid colors available to catch their eye so they can easily find the products.

Don’t let your shop be a gateway for people looking to fast-track their way through the industry.

Begun just nine years ago as a spinoff of Israel Military Industries, IWI is seeing significant sales growth in the sporting industry.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.

Be sure to book your room for the Hunting Retailer Show at the Gaylord Opryland by February 14th for the best possible rate.

New for 2020, the .25-caliber TalonP air rifle from AirForce Airguns will be available in a compact, lightweight carbine configuration.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

The Gaylord Opryland Resort and Convention Center will play host to the inaugural Hunting Retailer Show in Nashville. Check out what the Gaylord Opryland has to offer.