Rule #1 for selling thermal optics: Thermal is not night vision.

Purpose and personal preference are major factors in choosing between single- and two-stage triggers.

Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Hydra Weaponry’s MARCK-15 9mm H17 rifle features a modular AR-platform design specifically for the Glock 9mm magazine.

Understanding, explaining and selling piston vs direct impingement AR-format rifles.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Viktos Range Trainer Pants were designed for both tactical training and operational use.

Dickinson Arms expands its offerings while focusing on high-level craftsmanship.

No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?

Timney Triggers has added an upgraded trigger for Marlin lever-action centerfire rifles to its extensive product line.

If you want your customers to be successful in the field, educate them on the different factory-loaded projectile options.

B&T USA has introduced its next generation of 3D printed Rotex and SRBS models now within the Print-X family of suppressors.

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.

Zeiss has extended its Conquest V4 line of riflescopes with two new versions.

The BOSS30 AR-style shotgun can handle home defense, recreational shooting and 3-Gun competition.

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.

Achieve reloading precision with Hornady’s Click-Adjust Bullet Seating Micrometer.