See the new carry options from Kinetic Concealment for Springfield’s popular Hellcat handgun.

Make a nice profit margin beyond the original sale with these Glock upgrades.

The Howa Hogue 6.5 Creedmoor Compact Rifle has a 16.25-inch heavy barrel and action that comes threaded for a suppressor or muzzle brake.

The Walther PPK, an iconic and popular pocket pistol first introduced in 1929, is made in the USA.

Even in a flat rifle market, handloading flourishes. Show your customers why!

This new-for-2020 e-caller from ICOtec provides hunters with an extra measure of versatility.

ArachniGRIP’s new R.D.O.S. (red dot optic system) grips offer the same comfort and advantage of the original Slide Spider grips, but in a new design that will work with mounted handgun optic systems.

Sig Sauer’s new P320 M18 is a good fit in any hand, in addition to having the cachet of a military handgun.

Winchester .22 LR Wildcat Super Speed ammunition features a 40-grain copper-plated Dynapoint hollow-point bullet that’s designed for plinking and small game hunting.

Colt’s new Python revolver lives up to the original’s reputation.

Beretta’s new 694 is a purpose-built shotgun for the sporting clays course.

There are many options for home protection, but shotguns should be an easy sell.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

The new Blackhawk Taser 7 holster helps officers from confusing their gear in stressful situations.

European American Armory Corporation, importers of select and affordable handguns, rifles and shotguns, has added to its growing Churchill line of EAA designed and Akkar produced shotguns.

For predator hunters who like to work the graveyard shift, the Foxpro Gunfire Kit is a great tool for turning night into day.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

You’d be hard pressed to find a version more worthy of glowing review than Wilson Combat’s CQB Shotgun.