New models are built tough for hunting and recreational shooting.

The aptly named Grizzly pistol is a formidable adversary.

Citadel will put your customers in charge of their home defense with the BOSS 25.

Check out this premium riflescope designed for competition shooters.

If this British optics company hasn’t been on your radar, it might be time you checked them out.

If your customers complain about getting a solid grip on their pistol, and you’re out of stock of new guns to sell them, try a simple grip extension.

Convenient firearms cleaning cloth will provide years of use.

A true all-purpose bullet designed for a wide variety of hunting applications.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Focus on precision rifle shooting to increase sales at your tactical business.

Shoot more rounds more often with Dynamic Research Technologies Terminal Match ammo.

European American Armory continues to expand its brand portfolio and deliver more to the US market.

Taylor’s & Company has introduced the new ACE revolver as part of its Master Pistol series.

A true hunting bipod that’s built to tackle any environment, any situation.

Vast improvements in shotgun design and ammunition have made measurable performance differences. Does a .410 make sense for turkey hunters?

Shooters get superior long-range performance in new feature-packed line of riflescopes.

Select models of ATN Optics are now available in three Mossy Oak camouflage patterns for no additional costs.

Sierra’s people drive performance and keep the company at the pinnacle of accuracy.

Custom firearms manufacturer announces the expansion of its direct-thread suppressor line.

Which pair of waders does your customer need? Letting a shopper walk out with a pair that’s ill-suited to their needs is a mistake.