Selling knives and multi-tools is a natural fit for sporting goods stores, and your customers will extend beyond just hunters.

If you don’t currently sell short barreled rifles, here’s what you need to know about how the process works.

A bold design loaded with smart features, the Escort DF12 stands out in an ever-growing world of modern shotguns.

Help your customers avoid that drawer-full-of-lousy-holsters mess that so many shooters have at home by guiding them to the right holster the first time.

FN’s newest 509 tactical pistol is made for the most demanding environments where split seconds matter.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

Advanced materials and manufacturing methods produce lightweight, innovative firearms.

This lightweight and compact foregrip combo is three products in one.

Selling suppressors? Here's how to go about it.

The BTS is a modern sporting-style semi-auto shotgun in a compact package.

Benelli improves the durability of the Super Black Eagle 3 with its new BE.S.T. finish technology.

New models are built tough for hunting and recreational shooting.

The aptly named Grizzly pistol is a formidable adversary.

Citadel will put your customers in charge of their home defense with the BOSS 25.

Check out this premium riflescope designed for competition shooters.

If this British optics company hasn’t been on your radar, it might be time you checked them out.

If your customers complain about getting a solid grip on their pistol, and you’re out of stock of new guns to sell them, try a simple grip extension.

Convenient firearms cleaning cloth will provide years of use.

A true all-purpose bullet designed for a wide variety of hunting applications.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.