This addition to CZ’s striker-fired pistol line features an enhanced, competition-ready package.

From EDC pocket lights to mega-output flashlights and weapon-mounted lights, shoppers are looking for ways to light things up.

EOTech sights stand up to a series of dawn-to-dusk field tests in the Texas Panhandle.

The CVA Paramount HTR pushes long-range shooting — and sales — potential.

Mossberg has expanded its MVP Patrol bolt-action rifle series.

Ruger's 57 is a hot new pistol in a unique round.

Taylor’s & Company delivers quality reproductions of classic and iconic firearms.

Keep guns safe from the elements with this stylish, padded, waterproof case.

Don’t let a threaded barrel leave your shop without offering to install a muzzle device for the customer.

A scope that’s built for long range and the long haul.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

Make sure you can walk customers through the differences in conventional and polygonal rifling.

Outstanding precision in a .22-caliber chassis rifle.

Knowing defensive shotguns can help you help your customer find the right choice for their needs.

The Wraith 4K Max digital riflescope is a harmony of technology, power and precision.

Selling firearm finishes and services can be big business. Are you cashing in?

Get to know the gear your customers will want when the weather turns cold.

Take long-range rifle shooting performance to the next level.

The Taurus Raging Hunter .460 S&W delivers plenty of style and enough power to take down any big-game animal in North America.

ED riflescope takes performance and innovation to the next level.