Kriss has developed something completely different with its Vector lineup.

Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Ruger and Christensen Arms stand out in a crowded field of precision tack drivers.

The Rock River Arms RRA 17 HMR is the company’s first AR-platform rifle chambered for the .17 HMR cartridge.

Packed with proprietary and patented innovations, the POF-USA Rogue rifle is lightweight and feature packed.

These hot new competition pistols provide an edge when the clock is ticking.

The F16 Pro Series Shotgun from Blaser is competition ready right out of the box.

Old West-style revolvers are selling and they deserve a place in your store.

The all-new Lupo HPR rifle takes precision long-range shooting to new heights.

Offering gun cleaning classes keeps customers coming back for more.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

Get a good grip with the 5.11 Tactical TacTec Holster 2.0.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

The Prospect PCP Air Rifle from Crosman was designed for shooters who demand power and precision.

Gun cleaning and maintenance items are a never-ending sales opportunity — but make sure your customers are buying what they really need.

Iosso Triple Action Oil now features a new cap that allows the user to control the exact amount of oil dispensed.

The rifles of old Western movies are staking a claim on the modern firearm landscape.