Shooting Sports Retailer (SSR) offers news and information that help retailers increase profits, see what the market wants and stock the latest products in the increasingly dynamic shooting sports industry.
SSR is owned and operated by COLE Publishing, Inc. COLE was established in 1979 in the heart of Wisconsin's Northwoods, and has grown to become North America's largest publisher of print and digital magazines serving the outdoor enthusiast and retail hunting industries. Our pride and success stem from the personal relationships we've forged and maintained during more than 40 years of working with our loyal friends and colleagues in the business, sparking ideas and shaping agendas for 10+ million decision makers in these industries.
